Offline to Online Blog O2O marketing, QR Codes, NFC, iBeacon & more

September 29, 2015

Mobile payment systems will continue to grow next year with the expected growth in number of NFC (near field communication) smartphones. A report by Berg Insight, a research company from Sweden, predicted that NFC-enabled…

August 7, 2015

Marketers are always looking for new technologies in order to get in touch with their consumers, and Offline 2 Online (O2O) appears to be the perfect solution to conquer new markets. O2O technology is…

June 2, 2015

Today, about 60% of the global population is a mobile user, and it is continuing such way… By 2019 mobile data traffic will grow tenfold¹! The figures speak for themselves, the great challenge of…

May 6, 2015

Reading into customers’ minds is every marketer’s dream. Good news, the power of mobiles combined with smart surveys make it possible! A survey is a very compelling tool, it allows to collect valuable insights for…

January 29, 2015

Gamification on mobile is gathering steam. Games are not only dedicated to entertain people, their final aim can also be to teach something (educational games), or to promote a brand (marketing games). Marketers are convinced that…

November 4, 2014

Christmas is the perfect time to boost your business. Your customers are looking for promotional offers when shopping but also need to be helped in their choices. Good news! Mobile marketing allows you to do both:…

September 11, 2014

Near Field Communication (NFC) is on eveyone’s lips since Tuesday, when Apple introduced iPhone 6 and iWatch with NFC feature. A real game-changer for the future of mobile marketing, with NFC adoption and marketing use expected to break out, now…

September 9, 2014

IT’S NOW OFFICIAL: Apple will support NFC Technology (Near Field Communications) on the new iPhone 6. Finally. What does this imply in term of Mobile Marketing, for brands, retailers, marketers… and consumers? We asked Simon Ternoir,…

July 7, 2014

QR CODES are one of the most powerful marketing tools for mobile marketers, connecting the physical to the digital world for interactive multi channel campaigns. The only condition is to use them the right way. This infographic…

June 26, 2014

“CONNECTED” has become the buzzword of the last decade: internet connection, social connection, connected business, connected devices (TV, glasses, cars, home), etc. “Connection” means a lot in marketing strategy in today’s digital world. It is not just about technologies, it also…