10 Smart Marketing Ideas
to Grow Your Business with QR Codes

May 26, 2014

TODAY, we would like to highlight 10 smart and easy ways to use QR Codes that will help you meet your marketing objectives. If you are in a hurry, go directly to the cheat sheet below for all our QR Code Marketing ideas.

QR Codes have multiple benefits for marketers. 

They are quickly and easily created, extremely cost-effective and visually appealing when designed with custom colors and a logo. The reach and ease of use of open-source QR codes for both users and advertisers make them the greatest mobile connector so far, linking all the other mass media to the digital world to engage mobile consumers.

And the main strength of the QR technology is the incredible flexibility it provides. This is what makes QR Codes such a powerful marketing tool for every industry.

QR Codes can do so much more than just a static web page!

In fact, they can contain a lot of different types of information, that can be easily leveraged for any marketing purpose, to drive actions and instantly connect with customers.

Combined with the fact that QR Codes can be placed almost anywhere and everywhere, whether in your print, online or on outdoor campaigns, there are endless possibilities of how you can use them.

However, some have proved to be more effective than others.

So how to use QR Codes to get the most out of your mobile marketing efforts?

Here’s a breakdown of 10 great QR Code applications that you can easily implement for each of your marketing goals.

Click the image below to download your smart list of QR Code uses:

10 Smart Marketing Ideas to Grow Your Business with QR Codes UNITAG

Top 10 Smart QR Code Marketing Ideas  Tweet this!Tweet this!

As you can see, there are many ways to incorporate QR Codes into your marketing plan. Whatever your objectives are, the choices are almost endless!

Still, by designing your next mobile campaign, don’t forget the ultimate rules for QR Code success: 

QR Code Marketing: Content and experience are key!Content and experience are key!   Tweet this!Tweet this!

Key Takeaways for your QR Code Marketing

  • QR Codes are very flexible: they can be used as a quick mobile trigger on any existing print, online, outdoor communication media and make your marketing even more interactive.
  • For powerful campaigns, make sure to choose your QR Code content and locations according to your target consumers, marketing goal and budget – just follow the overview table and pick some smart ideas for your next campaign!
What other ways are you using QR Codes? Tell us in the comments below!

Looking for more QR Code ideas?

Download our comprehensive guide with QR Code best practices and case studies and find more tips and inspiration for your next QR Code campaigns!



About the author:

Sophie Descarrega

Thanks for reading! After 6 years in Germany helping brands and retailers to engage on Web & Mobile, I'm now enjoying the startup way-of-life at Unitag. When not working on leading our communication and social media efforts or exploring the blogosphere, I love socializing (IRL), tasting wines in Bordeaux and watching Zombie movies. Let's connect!