When you think about QR codes, the first thought that comes to mind probably isn’t about revenue growth. But, QR code surprisingly pack a lot under the hood, and have surprising capabilities that can positively impact your business.
Let’s explore creative ways you can use QR Codes for business to generate more leads and gather more profit.
10 Innovative Ways You Can Use QR Codes To Drive Sales And Generate Profit
1.Share Buyers Discounts
Consumers love discounts. It’s a great way to increase conversions and generate more sales. This was reinforced by a survey from Statista that showed 92 percent of U.S consumers used a coupon while shopping in 2020. One great way to share coupons and discounts with your customers is through QR codes.
You can generate Coupon QR codes to convert physical coupons to scannable vouchers that your customers can show at the retail store to get discounts.
Using a Dynamic Coupon QR Code has an additional advantage in that you can track the scans and coupons used against each scan. This will help you analyze the effectiveness of your campaign.
2. Gather Reviews And Feedback
Feedback and reviews are crucial in establishing the superiority of any business. People heavily rely on other customers’ feedback when purchasing a product online. A survey shows that 98% of people read online reviews before buying from a local business.
Since consumers base their purchases on reviews from other people regarding a brand, gathering insights and feedback offers a wealth of opportunities for your brand.
Including QR codes on your product packaging for your customers to complete a survey regarding their experience with your business can significantly boost your sales.
An advantage of using QR codes to gather feedback is that they are simple to scan, and the users aren’t required to fill out their personal details, making it an ingenious solution. Because more customers would scan a QR code than visit a website link, you can gather more insights about your brand and improve according to the customer response.
Add a QR code to your invoices and receipts to gather instant feedback after the customer makes a purchase.
3. Boost App Download
Mobile apps are a great platform to engage your customers with your business in real-time. Staying connected to your customers through mobile apps became necessary when research found that 70% of the customers want the brands to connect with them in real-time.
A mobile app also provides a walled branded experience without distractions. You can leverage a mobile app with great UI to engage your customers, reinforce your brand, offer discount coupons, provide customer support, and drive more sales.
You can use QR codes on billboards, posters, and product packaging to boost your business’s app downloads. App QR Codes are the perfect way to engage with your customers in an era where mobile marketing is the most substantial way to connect with your customers.
4. Direct Visitors To Your Website
Whether you are an e-commerce store, a service company, or a blogger, the truth is that you need website traffic. Website traffic is substantial to create brand awareness, layout information regarding your business, build brand loyalty, and generate leads.
Since most websites only have a conversion rate of 1-3%, it is essential to drive more visitors to your website to generate more sales. This is where QR Code comes into play. Generating URL QR codes and sharing them with your customers through print media can significantly boost your website’s traffic and help you generate more revenue.
5. Build Your Email-Marketing List
Recent research shows that 87% of marketers rely on email marketing to reach potential customers. Email marketing is a powerful tool with an ROI of $42 for every $1 spent. These stats reinforce the significance of incorporating email marketing into your marketing strategy.
While all marketers realize the importance of email marketing, building an email list is a challenge for most businesses. A potential way to overcome this hurdle is to incorporate QR codes into your marketing.
You can use QR codes to collect customers’ emails through a short form and offer to inform them about any great deals and discounts they can avail of in the future. Including QR codes on your product packaging in this way can help you build an email list and target more customers.
6. Share Customised Content
89 percent of businesses, including big names like Coca-Cola, Sephora, and Netflix, are investing in personalized content. That’s because research shows that 80% of customers prefer to buy from a business that offers a tailored experience.
QR codes offer versatility in terms of the content you can share with people from different demographics. You can segregate your customers based on the locality, age groups, or genders, considering your business type, and deliver content personalized to every group’s needs. This will help customers connect with your brand on a personal level and generate more leads for your business.
7. Share Product Info
Most product packaging does not have enough space for all the product information to be listed. Adding QR Code to the package can be instrumental in such a case.
You can use a video QR code to direct users to a tutorial video on how to use the product, or the nutritional value of the product if it is eatable, or share other interesting facts that might intrigue the consumers. It would be worth noting here that some retailers have reported that they were able to generate 144% more sales through product tutorial videos alone!
8. Share Flyers And Product Catalogs
A widely used marketing strategy is the distribution of flyers and catalogs. However, there are a few downsides to this method of printing and distributing, such as:
- They hold printing costs.
- They are not editable for the future.
- If you want to make changes, they need to be re-printed, incurring additional costs.
- They aren’t eco-friendly.
These hassles can be avoided by sharing flyers and catalogs through QR Codes. Since the content will now be shared in digital format, you can add product videos, audio clips, and high-quality images to your flyers. This serves as an additional plus point for sharing catalogs through QR codes.
An additional advantage is that you can edit your flyers in the future without additional print costs if you use Dynamic QR codes. This saves you additional print costs and keeps your content relevant to your customers even after months and years.
9. Share Your Contact Info
Almost 10 billion business cards are printed annually, out of which 8 billion are tossed away; that’s 88% of the cards.
Do you know why this happens?
Because it’s a hassle to copy the contact info such as email address, phone number, and location onto the smartphone, people are looking for easy and painless ways to transfer information in this fast-paced world.
If you don’t want your business card to have the same fate as the other 8 billion cards, you need to step up and upgrade your method. Adding QR codes to your business cards ( Business cards with QR codes are called vCards) solves this problem.
A vCard helps you grow your network faster by allowing users to store your contact details with just a scan.
Unitag offers a vCard QR code solution where you can create free Static vCard QR Codes. You can also generate Dynamic vCard QR Codes by subscribing to the Live plan and update your contact info if you change your address or number in the future.
10. Retarget Customers
QR Codes can be used to retarget leads. For example, you place QR code on a product or package; once the customer scans it, they get added to the retargeting list. The QR scan shows that the customer was interested in your product but left without a purchase.
Now, you can use this information to target this specific customer through Facebook and google ads when they search for a product similar to yours. This helps add the lead to the sales funnel and pull them to purchase the product from your business. This is a powerful method for upselling or cross-selling through QR codes.
How To Use QR Codes Effectively And Boost Engagement Rates?
1. Add A Clear CTA
This is an essential aspect of making sure that you get many users to scan your QR code as possible. Adding a visual and straightforward call to action to the code helps a great deal.
Here are a few CTAs that you can use for your QR code:
- Scan Me
- Scan to view the image
- Scan to see the video
Add a call-to-action that is relevant to what your QR code delivers.
2. Customize Your QR Design
Who is attracted to old and boring black-white QR Codes anymore? Get creative with your QR designs and make them colorful and appealing; add logos to show where the code leads to. This will make your QR codes more inviting and ensure more people scan them.
3. Position Your QR Code Right
Positioning of your QR codes matters a great deal. Make sure QR codes are big enough to be seen and placed where people can easily spot them. Because if they don’t catch people’s eyes, they’ll be missed. So, no matter how unique the content inside your QR code is, it wouldn’t matter if it isn’t scanned.
4. Test Before You Print
Customizing QR codes like changing colors or adding logos can affect their readability. So before you print a big batch of your QR codes, make sure to test them out and see if they’re scannable.
5. Track All You QR Campaigns
QR campaigns are a vital marketing tool. If used right, they can help you improve your campaigns and promotions to increase customer engagement. Use Dynamic QR Codes to launch multiple campaigns at once and track them in real-time. Compare which campaign performs best and improve your strategy based on the stats.
How To Make Your Own QR Code?
Making QR Codes for business is easy. All you need is a reliable QR code generator and an excellent QR plan to create all types of codes you can ever need.
You get both of these in Unitag QR Generator.
Unitag offers both: paid plans and a free QR generator tool. Choose whatever suits your needs. The process is simple, and you get QR codes with lifetime validity.
Choose your QR plan now and boost your business with QR campaigns.
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