A business card is the best way to exchange business information with your customers in face-to-face interactions. However, some downsides come along with it. Business cards are often forgotten after being received. They are either lost or find their way in the trash. The customers usually end up never contacting you.
Another problem might arise if you want to add more information on your business card but how much information can a small card withhold?
That’s where QR codes can be a game-changer for your business. Because with a QR code on your business card, you can:
- Improve the odds of connecting with your prospects
- Share a lot more about your business with your potential clients like your social media, website address, and much more!
- Track customer engagement.
- Know about your audience’s needs and wants.
QR Codes for Business Cards: How They Work?
QR codes are small codes that you can print almost anywhere. When you print it on your business card, it provides an opportunity to share everything about your business with your clients. This is highly convenient since your customers only need to scan the code, which they can do by opening the camera app on their mobile devices, and the scanning will direct them to your business’s information. Then, your prospects can save your contact details in just a few clicks. Besides, you can also share your email, location, services, products, offers, and website address by embedding this information in the QR code present on your business card.
Benefits Of Using QR Codes for Business Cards
This small combination of technology has many plus points. From facilitating your consumers to equipping you to make more sales, let’s look at all of them in detail.
Share Unlimited Information
Tell me how much of your business can you tell about to your prospects through a traditional business card?
Very little…
Probably, only your phone number and email address.
On the other hand, if you add a QR code to your business card, then you can share anything you want with your customers without limits. You can add your social media profiles, website address, discount offers, and new products and services.
Make Things Easy for Your Clients
In the case of traditional business cards, your prospects must save your contact details on their devices manually. This takes time, and they might lose your card.
To prevent your business card to get misplaced and save your prospects some time, allow them to save your informations directly into their phones by using QR codes for business cards. Now, they only need to scan the code from their camera app, and they’ve saved your contact in a matter of a few clicks.
Track Customer Engagement
The traditional business card doesn’t let you track what your customer did with your card. Did they save your contact? Or they just discarded it?
But with dynamic QR code, you can track how many people scanned the code on their devices and interacted with your card. It also provides you with some useful information about your customers like which customers showed interest from different locations.
If the statistics don’t favour you, then you can make necessary changes to your strategy which brings us to our next benefit:
Change The Information Anytime
A human error is possible during the printing of your contact details on your business card.
But suppose if a similar error occurs using dynamic QR codes for business cards, would you still have to reprint new QR codes? Not at all! Because a dynamic QR code lets you edit the content inside it and the same business card with the same QR code can be used by your customers to reach you.
Gather Your Samples In One Place
What’s the easiest way to win the trust of your clients? By showing examples of your previous work. And now, you can collect all your best samples in a single place, thanks to QR codes.
Your customers only need to scan the code and they can access all of your best illustrations.
An Ultimate Call-to-action
You can write on your business card, ‘scan the code to learn more or buy from me’. Your prospects only need to click the QR code, and scanning is enough to redirect them to the next action.
But Be Careful with These Things…
Using QR codes for business cards reaps many benefits but you should keep some things in mind before using them.
Your Audience
QR codes for business cards is a quite new technology which means that not everyone is familiar with them.
This is important because if your prospects aren’t comfortable with technology, it might be delicate to initiate them.
So, make sure that your audience is aware of QR codes for an optimal use of them.
Size And Image
Another important thing to consider is the QR code’s size. It won’t be scannable if it’s too big or too small.
Besides, inappropriate sizing can badly affect the attractiveness of your business card. So, you need to choose the perfect size.
Next, try to use high-quality images when it comes to QR codes for business cards to make them easily scannable.
Avoid Irrelevant Information
If you ask: what’s the main purpose of using QR codes for business cards? The response would be to improve the user experience.
But if you encode irrelevant links and information that is not useful to your audience, it will do nothing but make things worse. Your customers will be irritated and that will result in losing them.
So only include content that is valuable and relevant in your QR codes.
Conclusion
The idea of QR codes for business cards can be revolutionary for your business since it is highly convenient and user-friendly.
The main benefits of using QR codes are that it lets you exchange information with your customers with no limits and that too effortlessly.
QR codes for business cards are turning tables for many businesses, so why not use them for your own business and get a mile ahead of your competitors?
Want to learn how to make a QR code for your business card? Click here.
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