QR Codes have existed for almost two decades, but their use has only seen a spike post-pandemic when businesses worldwide switched toward contactless payments and menus. The years 2018-2021 saw 94% growth in QR interactions, and QR Codes started gaining popularity as profitable marketing tools.
As the QR Codes continued receiving an overwhelming response from potential buyers, more and more businesses started searching the internet for the best QR Generators to incorporate QR Codes into their marketing campaigns. But, Google shows 16,900,000 search results for ‘best QR Generator’, so how do you choose the best one for yourself?
We’ve compiled a list of features you should look for in a reputable QR generator. This list will act as a comparison chart and help you choose the perfect QR Generator for yourself.
14 Features To Look For In A QR Generator
Most Fortune 500 companies have adopted QR Codes as part of their digital marketing strategy. Social media platforms like Facebook, Snapchat, and WhatsApp are already making use of interactive QR Codes.
This says a lot about the significance of having QR Codes for your brand in this day and age. Before you decide to use one, let’s find out the qualities you should look for in a QR Generator.
- Types Of QR Offered
There are 20+ ways you could use a QR Code. So, you should look for a QR Generator that offers lots of different types. Some variable types of QR Codes are listed below:
- Social Media QR Code
- Vcard QR Code
- Website URL QR Code
- Location QR Code
- Event QR Code
- Vcard QR Code
- PDF QR Codes
- Image QR Code
- Menu QR Code
- App Store QR Code
- Deep Link QR Code
- Audio QR Code
- Text QR Code
- Payment QR Code
- Coupon QR Code
- Ability To Customize
Gone are the days when QR Codes used to be dull, monochromatic squares. A good QR Generator will let you customize your QR Codes using different hues of colors and selecting different frames for your QR Codes. You can also place a logo in the QR Code to help your audience identify your brand. In fact, custom QR Codes are likely to get 50-200% more scans than their plain counterparts.
Use Unitag’s QR Generator to make free customizable QR Codes and make your marketing campaigns more interactive.
- Tracking And Analytics
Being able to track your campaigns in real-time is a handy feature that comes with Dynamic QR Codes. This feature allows you to keep track of the number of scans that your QR Code received from specific cities and locations, the age group of people that showed interest in your QR campaign, and the comments and ratings they left for your brand.
Tracking and Analytics provide you with helpful data that you can use to refine your marketing so your brand can stand out from the rest of the crowd.
- Security And Privacy
It is absolutely imperative that a QR Generator is safe and secure to use. Choose a QR Generator that has security and privacy built into its core. This is important to ensure your customer’s trust and keep up your brand’s reputation.
Choose a QR Generator that offers the following safety protocols:
- An SSO Login: this is to ensure that only authorized personnel can access the platform.
- Password Protected QR Codes: so you can share sensitive data that is only meant for specific users. This way, you can share the key as well as the QR Code with the intended audience and add an extra layer of security.
- HTTPS URL: This allows for a secure connection with the server.
- An SSL Certificate: This ensures the maintenance of an encrypted connection.
Unitag’s QR Generator is GDPR compliant and offers a safe and secure QR platform that you can trust. Unitag prides itself in managing the QR needs of big names like Warner Bros., Chanel, Alibaba, and thousands of other brands. Check out Unitag’s QR Code pricing plans here.
- Ease Of Use
Ease of use might be the last thing on your mind when choosing a QR Code solution, but this is one of the most essential features that you should never overlook. Look for a QR Generator that is simple and uncomplicated. A QR code solution should make things easier for you. Look for a QR Generator that has a straightforward and user-friendly interface.
- Update Linked Campaigns
Think of your QR Code expiring after your promo offer ends. You can no longer use that QR Code to direct users toward updated content or let them know the campaign’s status. To keep your QR Codes interactive and elongate their usability, you need a Dynamic QR code that can be continuously updated. Make sure the QR Generator you choose has the feature of Dynamic QR Codes.
- Accessible Customer Support
Accessible customer support is part of a reputable QR Generator platform. Look for a QR generator with a short customer support response time; they reach out to you within a day and are accessible 24/7.
- Editable
Look for a QR Generator where you can update, modify, or delete the content of your QR Codes even after you’ve printed them. For example, a vCard QR Code where you can update your contact information or a location QR Code for your office that can be updated if you change your address in the future. This feature is very useful for businesses.
- QR Export Formats
Knowing if your QR Generator can export QR files in Vector formats is essential. The QR files in the jpg, png, and similar formats work fine online.
But, in print media, where you require printing large sizes of QR codes, such as on billboards, you’d need QR Codes in vector formats like SVG, EPS, PS, or PDF, so they do not pixelate when enlarged.
- Custom URL And Domain
When creating a dynamic QR Code, your user would first see a short URL that contains your provider’s name. If you plan on building a brand image, then choose a QR platform that allows you to customize this short URL and add your brand/company’s name within the short URL.
- No Limit On The Number Of Scans
Many a time, when you launch a campaign, you’re not certain about the number of scans your QR Code will receive. Some QR Generators would limit the number of scans you can buy for a particular price plan. This puts you in a difficult spot since you’d fear losing leads after the QR code stops functioning when the number of scans increases your expectations.
The best way to save yourself from such a situation is to choose a QR platform that limits the number of QR codes you can generate with a certain plan rather than the number of scans.
- Bulk QR Code Generator
Any QR Code Generator would be fine as long as you need a couple of QR Codes. But, when you need 500-1000 QR Codes for a conference, you’d need a Bulk QR Code Generator to lift that work off your shoulder and do it automatically for you.
- Free Customizable Static QR Codes
Many QR Generators provide free Static QR Codes, but few offer free customization of colors, frames, and logos. Unitag lets you build 3 free customizable Static QR Codes with no limit on the number of scans, and you can use them for life.
The Unitag Connection: Presenting The Ideal QR Code Generator
Unitag offers several different types of QR Codes. Its free version includes a Website, Vcard, Social Media, Wifi, Geolocation, SMS, Event, and Email QR Codes with free customization. You can instantly download your QR codes with lifetime validity.
While the free version only offers 3 Static or Dynamic QR Codes and unlimited statistics, you can access unlimited Dynamic QR Codes by subscribing to the Standard plan. Unitag plans are carefully curated, keeping users’ needs and usages in mind. Check out the details of packages and pricing plans here.
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