Offline to Online Blog O2O marketing & QR Codes

September 11, 2014

Near Field Communication (NFC) is on eveyone’s lips since Tuesday, when Apple introduced iPhone 6 and iWatch with NFC feature. A real game-changer for the future of mobile marketing, with NFC adoption and marketing use expected to break out, now…

September 9, 2014

IT’S NOW OFFICIAL: Apple will support NFC Technology (Near Field Communications) on the new iPhone 6. Finally. What does this imply in term of Mobile Marketing, for brands, retailers, marketers… and consumers? We asked Simon Ternoir,…

July 7, 2014

QR CODES are one of the most powerful marketing tools for mobile marketers, connecting the physical to the digital world for interactive multi channel campaigns. The only condition is to use them the right way. This infographic…

June 26, 2014

“CONNECTED” has become the buzzword of the last decade: internet connection, social connection, connected business, connected devices (TV, glasses, cars, home), etc. “Connection” means a lot in marketing strategy in today’s digital world. It is not just about technologies, it also…

May 26, 2014

TODAY, we would like to highlight 10 smart and easy ways to use QR Codes that will help you meet your marketing objectives. If you are in a hurry, go directly to the cheat sheet below for all our QR…

May 26, 2014

Mobile Game – LONG GONE are the days when Ford’s well-known remark “You can have any color as long as it’s black.” was representative of the business-customer relationship. Nowadays, the customer is king and satisfying a…

April 26, 2014

WHEN IT COMES to QR Code Marketing, debates between detractors and supporters are often very passionate. Before landing on our blog, you may have been looking for “QR Codes” on search engines. You surely noticed some articles…