“CONNECTED” has become the buzzword of the last decade: internet connection, social connection, connected business, connected devices (TV, glasses, cars, home), etc. “Connection” means a lot in marketing strategy in today’s digital world. It is not just about technologies, it also implies different notions like relationship, dialogue, reciprocity, experience – and so much more!
The rapid adoption of smartphone technologies, along with the explosive growth of social media, has brought this specific word one major step forward with the emergence of the “always-connected consumer“.
Always-on, always-addressable whatever the location thanks to mobile, these new customers require marketers to think differently about their marketing strategy if they want to stay effective. More than ever, they need to understand consumer usage and expectations to address the changing needs and stand out at the right time, on the right channel.
Which Mobile Technologies and Strategies for a Successful Marketing Campaign?
We will focus today on the mobile channel, the best way to connect and interact with existing and potential clients. Let’s explore together the keys about mobile trends and usage, mobile technologies, top mobile tactics or campaigns – to successfully engage your connected consumers :
Which mobile technologies are you already using? How do you leverage mobile to connect with your customers? Share your experience in the comment section, we would love to hear your Mobile Story 🙂